Shiffon Co.
Shiffon was an opportunity to explore fine jewelry from a more intimate perspective, where the meaning behind a piece was every bit as important as the piece itself.
With its sculptural designs and commitment to empowering women, the brand offered a particularly rich foundation for creative exploration.
As Art Director, I brought that philosophy to life through campaign concepts, editorial imagery, and thoughtful art direction, with a hands-on role in everything from styling and location scouting to the smallest details on set. The aim was to create imagery that felt considered but never precious, balancing the polish of fine jewelry with a sense of warmth, individuality, and ease.
Shilpa Yarlagadda for the Wall Street Journal.
Hailey wears the Duet Hoops for V Magazine.
Serena wears the Duet Pinky Ring for Teen Vogue.
Superimposed paintings and Shiffon jewelry illustrations for an heirloom campaign.
Cynthia stacks the Duet Pinky Ring for Met Gala.
Déjà shot on 35mm.
Creative Director Sarah Slutsky wears the Duet Pinky Ring.
Meghan wears the Duet Pinky Ring for TIME.
Emma wears the Duet Pinky Ring.
The Shiffon team is comprised almost entirely of undergraduate-aged women.
