Uncle Studios

At Uncle Studios, I was drawn to the possibilities of building a brand around a point of view rather than simply a product. Co-founder Allegra Shaw encouraged a varied creative environment, where photography, social media, writing, and activations could all become different expressions of the same sensibility.

I worked across content, creative direction, and experiential projects, finding ways to give the brand a recognizable personality and foster a genuine sense of community around it. Whether developing an editorial concept or bringing an event to life, I was interested in the details that make a brand feel like something people want to be part of, rather than simply someone’s brand they follow.